Digital Marketing Google SEO

Google Says Don’t Use Tag Manager for SEO Experiments

Google Tag Manager
James Carlsen
Written by James Carlsen

Back on October 1, 2012, Google announced its Tag Manager tool for tracking tags and managing marketing on a website. Although it launched as a free solution, it still offered a lot of power. In fact, many of the best online marketing companies have utilized it as part of their search engine optimization services.

As explained by one internet marketing company, Tag Management came to life in response to the increasing demand for more agile tracking and marketing measurement abilities. In response, it became a popular solution for an inbound marketing agency.

With this tool, six or seven tags on a single page get replaced with just one container that has code capable of listening to rules that the backend of Tag Manager dictates. In other words, this solution manages all codes on a given page, which reduces both time and effort when enhancing SEO. Especially for some types of websites, including eCommerce sites, Tag Management helped significantly. The concept was to give marketers better control of a web page.

Not for SEO

However, in December 2017, Google stated that Tag Manager should not be used for SEO experiments. In fact, John Mueller from Google came right out and said that it should not be used for any SEO purposes. He said the reason is that it already takes skill and experience to get a site optimized correctly and that using Tag Manager would only add a layer of unpredictability.

Mueller is not the only person who has stressed the importance of avoiding using Tag Manager for SEO. Other experts agree that while some agencies have used this Google tool for SEO, it was not intended for that purpose. For that reason, among others, marketing experts should avoid it. If used for SEO, Tag Manager overrides default values getting rendered. Unfortunately, some individuals do not have enough knowledge about the tool to use it correctly.

Considering that Google has not yet advanced far enough when it comes to rendering JavaScript, there is a degree of risk associated with using Tag Manager for SEO purposes. Therefore, it is best to leave it alone, at least for now. For running a test site, the tool might be okay, but for anything else, experts advise to stay away from it.

Professional Advice and Assistance

If you have questions about Tag Manager or need help with any SEO solution, go to the Google tag manager forums, read Google blogs and get in touch with professional SEO experts.

About the author

James Carlsen

James Carlsen

James Carlsen is the owner of and a professional SEO expert with more than 5 years of experience in the multiple industries. He write on various topics like SEO, Blogging, Email Marketing, Google etc.

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