It’s time to figure out how to score higher to wins marketing challenges over the year to come. Since every time New Year brings several new marketing challenges. We need to reflect on the trends of online marketing over past year to new Digital Marketing trends for 2018.
The rising demand is also spurred by increased use of the internet and smartphones besides speedy rising e-commerce businesses.
Interactive Content: In 2018, focus on interactive content, why? Interactive content is often easier to grasp, much more engaging, and can typically acquire large number of backlinks than some of the preeminent articles. Quality content is the key form to provide appropriate information to your customer. It builds the trust which defines your brand and expertise of your business.
Mobile Apps: You may have already seen apps appearing in mobile searches, and Google’s continuing search complexity will see apps garner significant visibility advantages for owners in 2016. Starts begin to gaze for dedicated apps to replace mobile-optimized sites in the future. Mobile apps serves all the same roles of a mobile site, but does so in a more intuitive and user centric way. Looking at some notable sites, such as jabong and flip kart, you’ll find that opting for a dedicated app is already becoming a standard.
New Social Platforms: Digital marketer knows the need to be where the audience is, and now need to switch to the newest social platforms. With the old platforms (i.e. Facebook, Twitter, LinkedIn) already drenched, brands are starting to flock to upstarts such as Snapchat, Periscope, and Instagram for more visibility. The promise of instant, real-time connections has made these platforms exciting for marketers as they search for new ways to keep audiences active that are more engaged and passionate.
Predictive Analytics: Digital marketers are now ruling extraordinary ways to utilize all the data they collect from day to day engagement. By using data to emphasize trends and patterns, marketers are able to setup campaigns based on probable outcome with predictive analytics. This means marketers are now able to use data to engage with prospects in a way that’s relevant on an individual level (i.e. displaying ads for products you’ve already been researching). That means fewer risk and large reward. Expect to see brands invest more into their digital marketing campaigns as their leading strategy moving forward.
Video: Video is the preeminent way to engage with million people. Facebook live streaming, Periscope, Snapchat, and YouTube are on the mount now more than ever. Mostly people prefer to watch video on these platforms more than on television. It’s time to seize video to the next stage and allow video streaming to be at the top of the digital marketing plan in 2018.